GPC
Since 1928, GPC has set the standards for performance and value for our customers and our stakeholders. Today, their the largest global auto parts network and a leading industrial parts distributor, that offers rewarding careers that combine small company feel with a global scale.
From the beginning, GPC has focused on providing its customers with quality products and swift, reliable service. The company has grown organically and through acquisitions, including the addition of Motion Industries, a leading industrial distributor, in 1976.
Today, Genuine Parts Company is a global service organization engaged in the distribution of automotive and industrial replacement parts with approximately 58,000 employees and over 10,000 operations in 17 countries across North America, Europe and Australasia.
The renowned industrial parts distributor, GPC, sought a career website for their global auto parts network. The objective was to showcase their dominant position in the industry while preserving their empathetic ethos.
ROLE
Brand Strategy
Art Direction
Visual Identity
Web Design
The Approach
GPC needed a site that represents their best-in-class business solutions and stands out amongst the competition, while staying true to their origins. They know firsthand what stakeholders & customers need,
and created quality products and swift, reliable service. We knew a compelling career site would help GPC continue their performance and value within the recruitment market.
Breakdown
For the interactive experience, I applied GPC’s fresh new visual identity to their existing website content. I made careful choices to showcase the credibility and the empathy of GPC in equal measure. Photography featuring real GPC employees helps to make the site feel more friendly, approachable, and authentic.
Bold hexagon illustrations throughout GPC's website, reminiscent of the original GPC mark.. I reserved the "Honey Mustard" yellow as a pop of color that helps to draw the user's attention to key calls to action.
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