UTSW
For over 75 years, UT Southwestern Medical Center has excelled in healing, discovery, and education. With a diverse and motivated staff of over 18,000, UT Southwestern is a top academic medical center.
UT Southwestern actively pursues challenges and prospects for advancement, showing a strong commitment to creating a positive impact on the world. To put it simply, the individuals at UT Southwestern are people like you. Within the realm of UT Southwestern,
they continuously strive to push limits and collaborate with the most brilliant minds in healthcare and biomedical science. With generous benefits, they shape medical advancement today.
The future UT Southwestern career website re-establishes it among its competitors, retains its innovative edge while reflecting its mission, and personifies its distinguished character.
ROLE
Brand Strategy
Art Direction
Visual Identity
Web Design
The Approach
As much as UT Southwestern cares about offering the best-in-class academic medical centers, it cares equally about the transformation it sparks for workplaces. The founders used their philosophies internally first, creating a personal connection to their methodologies.
UT Southwestern approached us to help them develop "a brand that feels as human-centric and mission-driven as their people." We set out to help UT Southwestern create a verbal and visual identity that aligned with its vision to unlock the potential of every member of the global workforce.
Breakdown
High-fidelity wireframes allow me to make structural and user experience recommendations earlier on in the process, starting important conversations before diving into visual design. For UT Southwestern, I wanted to make sure the site was future-proof and ready for new professionals and growth, while visually communicating a world of opportunity
where employees can help shape the future of medicine, today. I created UT Southwestern's iconography throughout the site to carry the brand through the website experience. Spot illustrations offered a great way to communicate abstract concepts visually, but still maintained charm.
DSG
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