Mark Lighting
Mark Architectural Lighting presents an outstanding array of architectural-grade recessed LED luminaires, supported by an unwavering dedication to exceptional customer service. Furthermore, they've exhibited a steadfast eagerness to adapt and accommodate, both in terms of products and processes.
In addition to providing an inspired palette of standard fixtures, Mark Architectural Lighting is an innovative and creative design resource with the ability to modify or customize products to meet specific project needs. Dedication to customer satisfaction, an emphasis on
collaboration and flexibility, stylish and innovative designs, and a keen understanding of the specification marketplace have allowed Mark Architectural Lighting to establish a solid reputation in the design community.
As part of the Acuity Lighting Group, Mark Lighting needed an identity that established it as a trusted technology partner and innovator in the luminaries space.
ROLE
Brand Strategy
Art Direction
Visual Identity
Web Design
The Approach
The rapid advancement of technological innovations within the lighting industry has led to a substantial audience of tech-savvy buyers, a fact of great significance to Mark. "We continue to build on that foundation and follow the principles that have guided our success."
This understanding played a pivotal role in the formulation of both a visual and verbal persona for Mark. The approach revolved around constructing a brand that fosters a sense of comprehension, capability, and style among its customers.
Breakdown
I collaborated with Acuity Brands to establish a distinctive brand identity and develop designs for the Mark website. I reimagined a range of pages, spanning from homepages to product pages, ensuring seamless presentation across both desktop and mobile interfaces. These revamped pages were
tailored to engage diverse audiences, encompassing potential customers as well as existing business associates. Notably, a significant highlight of the Mark Architectural Lighting page was the incorporation of the innovative Slot Family, strategically unveiled to coincide with the brand's latest launch.
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