Symphony Talent
From day one, Symphony Talent had delivered on two commitments: new and better ways to help brands and recruiters find their voice in the working world.
Since 2007, Symphony Talent has delivered to talent teams the technologies and creative services that make great hires happen. Acquiring SmashFly: A New Leader in Recruitment Marketing. Symphony Talent has become
a recruitment marketing master with the fast, smart and complete CRM. With AI built-in, pre-built workflows and deep analytics across all activities, it’s the competitive advantage you need to connect with the right talent.
In a crowded landscape, Symphony Talent needed an identity for CRM that differentiated them by embodying their philosophy of “moving talent forward” and commitment to excellence.
ROLE
Brand Strategy
Verbal Identity
Visual Identity
Brand Support
The Approach
Most CRMs require a deep technical expertise to get the highest quality results, reporting and insights. Symphony Talent made CRM easy to use, so teams can focus on what they do best: recruiting. Efficiently assess the current status and valuable
insights pertaining to jobs, campaigns, and pipelines through your personalized analytics dashboard. Seamlessly initiate updates and dig into each project for instant refinements and improvements on the go.
Breakdown
The UI work for Symphony Talent started by connecting Smashfly X to company objectives, using content briefs and High-fidelity wireframes. The resulting simplified site architecture and easy-to-navigate layouts delivered an effortless digital experience. Smashfly X, being a remarkable tool, required a platform that felt equally magical. With that in mind, I wanted the user interface to achieve
just that by showcasing a vibrant interactive experience. Bold colors were strategically employed to guide users, while the infusion of Smashfly X's fresh personality and punchy messaging conveyed trusted competence. The custom iconography and illustrations elevated Symphony Talent's brand to that of a cutting-edge CRM solution.
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